High Horse Triple Sec

High Horse Triple Sec was founded by Jeremiah Allen to fill the void left by the absence of Texas-based Triple Sec, despite the fact that it is an integral part of a Texan favorite: margaritas. High Horse now has a unique identity, including the logo, bottle label, custom website, and other marketing collateral. Inspired by its Texas roots, the brand has a western, rustic, but modern design with an elevated touch. In 2022, the label was honored with a spot in the Best Packaging Design in GDUSA’s American Graphic Design Awards Issue.

Designed in collaboration with the CreativePickle team.
Creative Director: Dorie Pickle
Designers: Diane Tyler & Kim Karrasch.