Liberty Overalls

Liberty Overalls is an iconic workwear brand, part of America's history for over 100 years. They came to RFTB in search of expanding their online presence beyond their loyal customers, who became the center of our creative vision when developing their new brand.

My part in this project consisted of ideating and implementing concepts for social advertising campaigns, scouting real consumers of the brand for us to shoot video advertisements of, storyboarding said videos, and developing the "v" fold for best display of the overalls on their website.

Designed in collaboration with the RFTB Creative team.
Creative Director: Douglas Cox
Lead Designer & Media: Jason Camarse
Designer: Diane Tyler