Pretty People

Pretty People is the upcoming creative brand for multi-faceted dancer, musician, and entrepreneur Andy Yu.
The design for the logo was inspired by his existing visual identity, especially referencing the album cover of his recent single (also titled Pretty People). The resulting logo pulls from post-impressionism and post-modern works, representing the fun but fickle nature of individuals – the faces we show each other vs who we truly are inside. This is shown through a playful color scheme, brushstroke textures, and hand-drawn customized typography.

Designer: Diane Tyler